Situation: Pharma advertiser looking to launch in a competitive therapeutic area with a next-gen biologic drug needed to identify HCPs most likely to prescribe to drive rapid market traction post-launch. They also needed to understand what content and marketing mix would be optimal to effectively engage these HCPs from Drug awareness to script conversion.
Approach: HCP audience segments created using NPI based physician identity mapped to 3rd party script data as well as geo/demo/ psychographic data based on 3rd party audience identity backbone. Leverage combination of clickstream and survey data to map physician journeys leading up to and after brand site visit and incorporate into omnichannel media plan.
Result: HCP propensity segments activated using Audience insights and journey maps drove strong post-campaign site engagement.
Situation: B2B SaaS platform that provides multichannel advertising data was looking to expand into audience data capabilities.
Approach: We conducted an in-depth competitive landscape review, aided by internal and external VOC/stakeholder interviews and developed a feature prioritization matrix, using the Northstar framework and validated use-cases external stakeholders prior to the internal DevOps team doing the build and deployment.
Results: Client was successfully able to launch these feature innovations within the SaaS product with strong marketplace receptivity.
Situation: POCMA, an industry association of Point-of-Care Marketing industry participants, was looking to delve into measurement consistency challenges of various POC performance tools.
Approach: Syneractiv conducted 1-on-1 interviews of POC measurement experts and also fielded an industry survey as well as an expert panel discussion to uncover and establish best practices for POC measurement.
Results: POCMA and Syneractic published a joint white-paper articulating analytic best practices in POC Marketing measurement, which has been very well received and is already driving grass-roots level change in measurement quality and rigor.
Click below for full thought leadership paper (external link) -https://pocmarketing.org/wp-content/uploads/2023/06/Is-Your-Point-of-Care-Marketing-Campaign-Measurement-on-Point-June-2023-FINAL.pdf
Engage the right patients with the right content at the right moment.
Our latest Syneractiv case study shows how AI-driven journey mapping can reshape omnichannel campaign planning in Inflammatory Bowel Disease (IBD):
–Journey Intelligence – patient paths across 7 stages, from early symptoms to biologic therapy.
–Data + AI Fusion – integrating stakeholder insights, digital and offline behaviors to identify true decision drivers.
–Omnichannel Activation – applying journey insights to media planning, with clear plays for awareness, engagement, and conversion.
–Measurement That Matters – predictive, adaptive models that go beyond reporting to guide budget allocation and optimize lift.
If you’re a brand marketer looking to align messaging with patient needs, or an agency partner aiming to maximize channel impact, this is right up your alley! Talk to us about how we can help you do this for your brand.
Syneractiv is a fast-growing marketing analytics advisory startup that assists marketers and analytics organizations close their analytics knowledge gap in a rapidly evolving tech and privacy landscape.
