Journey Navigator combines the power of custom research with AI & Machine Learning enabled contextual and content relevance to design dynamically optimized omnichannel audience journeys. Each optimized journey is bespoke for your priority segments.
Audience Navigator is powered by two primary sources of data:
Consumer Research- Consumer surveys, attitudinal, demographic, psychographic and behavioral data power Deep Learning decision tree models that develop journey maps across "moments that matter" to consumer purchase decision.
Journey Orchestration- A combination of data across omnichannel touchpoints, keyword segments, walled garden clean rooms, onsite journeys and social listening feed into Deep Learning Propensity models.