"Syneractiv led a multi-phase research initiative for us on Point of Care (POC) Marketing performance measurement. Measurement is extremely important, especially within a rapidly growing channel like POC. The data, research, and insights Syneractiv helped us compile have accelerated our journey toward POC measurement excellence."
"Joy @ Syneractiv led a consulting engagement for us, helping us develop high impact use cases on sponsorship audience insights and measurement. Syneractiv’s approach to internal and external voice of customer, competitive capability assessment and feature prioritization, helped us put a comprehensive audience product development roadmap in place confidently. Joy is extremely knowledgeable in this space and was a pleasure to work with!"
/ˌrāzôn ˈdetrə/ noun the most important reason or purpose for someone or something's existence.
To be the trusted intelligence partner that empowers marketers to thrive in an evolving privacy-first, data-driven world—transforming complexity into clarity and insights into measurable growth.
We don’t just help our clients analyze and report data but enable them to harvest first -, secondand third-party data with a purpose defined beforehand- either current or in the foreseeable future. In full regulatory compliance. We ensure adoption and change management catalysts are in place for our clients to drive insights to action and we help them put in place a future -ready marketing optimization platform that can leap-frog the competition. Most importantly, choose us because we deliver outcomes.
As Managing Partner at Syneractiv Joy helps marketing organizations extract greater value from their marketing activities by leveraging data driven marketing strategies. His prior roles included Chief Data and Analytics Officer at Initiative/Healix (IPG Mediabrands), Managing Partner for Data & Analytic Services at WPP/GroupM, Analytical Practice Leader at IRI, Portfolio Manager at WaMu Capital (now JP Morgan), Vice President for Products and Research at Citibank and Product Development at MMA (now IPSOS-MMA).
Joy has presented and published at numerous forums and publications including Advertising Research Foundation (ARF), Adtech, INFORMS and WARC. Joy’s research paper on Advertising Adstock is one of the industry’s most quoted on the topic of advertising dynamics.
Syneractiv bridges the analytics knowledge gap for marketers and analytics organizations navigating today's complex tech and privacy landscape. Through consultative, bespoke engagements, we deliver actionable marketing intelligence across omnichannel consumer journeys—enabling our clients to identify opportunities, optimize performance, and make confident, data-driven decisions that drive sustainable business outcomes.
Our global distributed service model brings top-notch talent with competitive value and delivery efficiency.
