← Convergent Perspectives

Google Averts Chrome Divestiture

Joy Joseph · Managing Partner, Syneractiv

*(Image credit: The New York Times) Google averts a Chrome divestiture, as Judge Amit Mehta rightly labels DOJ’s push for such an outcome “an overreach”. However, in a very interesting turn, Judge Mehta doesn’t barr Google payments to device vendors, including the now notorious $20 billion annual payout to Apple, he just barred it from being exclusive. It remains to be seen if that is enough to shake lose Google’s entrenched search chokehold. On the plus side, Judge Mehta did order Google to share search index and user-interaction data with “qualified competitors” to prevent exclusionary behavior. Google is also required to offer search and search ad syndication services to competitors at standard rates so they can deliver quality results while building their own technology. Seems like DOJ’s victory party soured quickly.

Why we write this

We help healthcare marketers make decisions they can defend with evidence

Audience strategy, pathway validation, and causal campaign measurement. Most analytics firms measure campaigns after the fact. We help design them to answer the question in the first place.

See the evidence Or run the patient reach tool on a campaign of your own ↗
Keep reading