Forethought leadership
Convergent Perspectives
On measurement, causal inference, and where healthcare marketing analytics is going. There's not much point explaining history if you can't do a reasonable job of anticipating the future — which is the argument, and the reason for the name.
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THE AI PARADOX | PART III REPRISE: Locus of Control
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Chain-of-thought promoting to get your LLM to reason (or at least do a sophisticated imitation!)
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The computer programmer- extinction or evolution?
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The AI Paradox: Can the Consumer Economy withstand widespread productivity gains?
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Teaching AI not to lie
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Loudon County shuts the internet down
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Waymo Robo taxi pulled over for illegal u-turn
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Google Averts Chrome Divestiture
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The curious case of the Cracker Barrel Logo Unbranding
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Like corporate lemmings to the AI sea?
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Should Apple buy Perplexity?
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Understanding Gen Z workplace woes- are we missing the forest for the trees?
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Who decides the fate of Chrome?
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The Tipflation monster
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Bridging the Gap in Stakeholder Value Delivery in your ML deployment
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Streaming drives dynamic shifts in pricing strategy in the Live TV Market
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Disney Streaming announces Fubo TV merger
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The tumultuous entry of Gen Z into the workforce
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Walking with giants
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Oracle announces sunset of their decade-long Marketing Cloud venture in their fiscal 2024 earnings call
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Google postpones third-party cookie deprecation in Chrome to 2025
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Adobe GenStudio- data driven personalization overdrive
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HBS Working Knowledge- How humans outshine AI in adapting to change
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Three ways you may be sabotaging your Marketing Personalization agenda
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Total Video Advertising- Linear + Digital Planning @ Anheuser Busch InBev
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Do you need a vacation out of office email strategy?
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Too much stimulus in the economy?
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Google's not extending FLoC origin trials as part of its Privacy Sandbox Cookieless future
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WFH email explosion- time to retire your inbox?
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New Product Marketing Playbook (in other words, they won’t come just because you built it)
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3 under-appreciated trends in consumer behavior (and resultant imperatives for marketers)
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Mike Walsh on building businesses for the 21st century @ IRI CPG Summit, Orlando-FL...
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IRI CPG Blog Post: Surf’s up! Time to Ride the Online Video Wave?
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Employee Strategy: (in?) Flexible Work Program @ Yahoo!
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SetFocus: Revisiting your 2013 Marketing Playbook
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Hurricane Sandy and Income Inequality debates..
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Is your Vision damaging your business?
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Redefining Risk-Free...
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Employment Outlook: ADP vs BLS...
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"Mix Modeling on its death-bed" Starcom MediaVest Group CEO Laura Desmond
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Playboy Outsourcing Operations? Times must really be tough!!
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2009 Retail Season Half-time: Black Friday '09
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Review of "The Shift Index 2009: Industry Metrics and Perspectives” (Deloitte.com Article)
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Marketing Effectiveness Analytics Comes of Age
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Torture the Data long enough and it will confess to anything...
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Eye on The U.S. Economy: September 2009 Employment Report
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Wading Through A Deluge of Recession Pricing Advice
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U.S. Economic Outlook: Bottom In Sight or Double-Dip Recession?
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Global Warming, U.S. Economy and the GM Bailout
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Riding out the Recession with Lean Business Strategies
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"Wal-Mart-esq" Marketing Strategy at Hyundai Motors?
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KDnuggets: Analytic Outsourcing Review: Dude, Where's My Analysis?
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So the Recession is finally official- Now What?
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Ghilarducci's Guaranteed Retirement Account Plan & The Macroeconomy
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P&G Giving Up on Facebook Marketing?
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Return on Product Innovation: Measuring your Innovation Pipeline
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The U.S. GDP & The Non-farm Payroll
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Evaluating Market Expansion Strategies: Vertical or Horizontal?
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Predictive Targeting In Digital Media Marketing
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ISM Manufacturing Index says the worst is not over yet in the U.S. Economy
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Is GDP a Consistent Measure? No, GDP is actually a Deceptive Measure...
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Credit Card Payment Systems: To Interchange or Not To Interchange!
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Bringing the Science of Metrics to business...