← Convergent Perspectives

WFH email explosion- time to retire your inbox?

At an average minute per email (those that need a response needing more, others less), that meant 2 hours per day working through emails. With pandemic WFH, that has gone up by 50%. So you have to set aside up to 3 hours per day to deal with email. And you have to come up with strategies to block off this time especially If you have back to back meeting days. So I am all for simpler communications (and rules around email lengths- no more 3 page essays!). But project chat boards do need better organizing- love the ability to call out a specific person using @, but I should be able to filter by team member or topic.

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We help healthcare marketers make decisions they can defend with evidence

Audience strategy, pathway validation, and causal campaign measurement. Most analytics firms measure campaigns after the fact. We help design them to answer the question in the first place.