Posted on the IRI CPG Blog a couple of weeks back about the traction Online Videos have been getting in the industry in direct competition to traditional TV advertising.
The post highlights 3 reasons to get in on Online Videos today:
Check the original post out here.
28 Apr, 2014 - 00:12 am
http://us2.campaign-archive1.com/?u=7321797b6893adf6149b1bc4c&id=fde6bd1f84&e=a0cddf75c5Interesting content on OLV vs. Traditional TV from Media Dynamics. OLV CPM issue is a bit fuzzy because of the high degree of fragmentation in OLV properties outside of the big ones (YouTube et al) that creates a lack of consistency in inventory. I have seen CPMs as low as $2-3.